Connect Money
From fintech app to a Banking-as-a-Service platform.
Role:
Head of Product Design
PLATFORM:
web, iOS & Android
year:
2023
300K
Cards issued
20K+
Merchant network
3B
Transaction value
Lucky Financial's banking infrastructure was already live and working, the opportunity was turning it into a service any business could build on.
/ Key decisions
Three moves that shaped the redesign.
01
Branding
A new identity, from zero
A distinct brand built for a B2B audience — separate from Lucky's consumer face.
02
SaaS Dashboard
One dashboard to run it all
Businesses issue cards and pay employees directly, no bank in the loop.
03
Native App
Banking, white-labeled
Employees get their own app to manage cards and funds instantly.
/ challenges
What made it harder.
/
Timeline
6 months, start to ship
Go-to-market compressed into a six-month design and build window.
/
Foundation
Built on Lucky, not from zero
Components and flows reused and adapted from Lucky Financial.
/ NEXT CASE STUDY