Connect Money

From fintech app to a Banking-as-a-Service platform.

Role:

Head of Product Design

PLATFORM:

web, iOS & Android

year:

2023

300K

Cards issued

20K+

Merchant network

3B

Transaction value

Lucky Financial's banking infrastructure was already live and working, the opportunity was turning it into a service any business could build on.

/ Key decisions

Three moves that shaped the redesign.

Branding

A new identity, from zero

A distinct brand built for a B2B audience — separate from Lucky's consumer face.

A distinct brand built for a B2B audience — separate from Lucky's consumer face.

Branding

A new identity, from zero

SaaS Dashboard

One dashboard to run it all

Businesses issue cards and pay employees directly, no bank in the loop.

Businesses issue cards and pay employees directly, no bank in the loop.

SaaS Dashboard

One dashboard to run it all

SaaS Dashboard

One dashboard to run it all

Businesses issue cards and pay employees directly, no bank in the loop.

Native App

Banking, white-labeled

Employees get their own app to manage cards and funds instantly.

Employees get their own app to manage cards and funds instantly.

Native App

Banking, white-labeled

Native App

Banking, white-labeled

Employees get their own app to manage cards and funds instantly.

/ challenges

What made it harder.

Timeline

6 months, start to ship

Go-to-market compressed into a six-month design and build window.

Foundation

Built on Lucky, not from zero

Components and flows reused and adapted from Lucky Financial.

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