Stan

Rebuilding trust into a creator marketplace's review system.

Role:

Product Designer

PLATFORM:

Web

year:

2025

+15%

boost in purchase odds

54%

won't buy if reviews seem fake

22%

customers lost to fake reviews

Creators were leaving themselves fake 5-star reviews with no verification in place, eroding the buyer trust the whole storefront model depended on.

/ Key decisions

Three moves that shaped the redesign.

Setup

Reviews became a creator choice

An on/off toggle at product creation — on by default to drive adoption, with tooltips explaining why reviews build trust.

An on/off toggle at product creation — on by default to drive adoption, with tooltips explaining why reviews build trust.

Setup

Reviews became a creator choice

Management

A single hub to moderate, not guess

Creators can now filter, hide, or reply to reviews — with hidden reviews logged for admin oversight instead of silently disappearing.

Creators can now filter, hide, or reply to reviews — with hidden reviews logged for admin oversight instead of silently disappearing.

Management

A single hub to moderate, not guess

Management

A single hub to moderate, not guess

Creators can now filter, hide, or reply to reviews — with hidden reviews logged for admin oversight instead of silently disappearing.

Storefront

Proof, visible where buyers decide

A ratings summary and "Verified Purchase" badge now sit right on the product page, where the buying decision actually happens.

A ratings summary and "Verified Purchase" badge now sit right on the product page, where the buying decision actually happens.

Storefront

Proof, visible where buyers decide

Storefront

Proof, visible where buyers decide

A ratings summary and "Verified Purchase" badge now sit right on the product page, where the buying decision actually happens.

/ challenges

What made it harder.

Accountability

Logged, not called out

Hidden reviews stay logged, never made public.

Starting from zero

No existing system

Built across setup, moderation, and storefront at once.

/ NEXT CASE STUDY

Rebuilding trust into a creator marketplace's review system.

+15%

boost in purchase odds

54%

won't buy if reviews seem fake

22%

customers lost to fake reviews

Three moves that shaped the redesign.

Reviews became a creator choice

Reviews became a creator choice

A single hub to moderate, not guess

A single hub to moderate, not guess

A single hub to moderate, not guess

Proof, visible where buyers decide

Proof, visible where buyers decide

Proof, visible where buyers decide

What made it harder.

Logged, not called out

No existing system

Producer Maker Machina