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/ contact

GASTON GONZALEZ

Design partner for early-stage founders

2026

/ contact

GASTON GONZALEZ

Design partner for early-stage founders

/ contact

GASTON GONZALEZ

Design partner for early-stage founders

2026

/ contact

GASTON GONZALEZ

Design partner for early-stage founders

/ Case Study — producer

Giving film production teams one place to plan.

Role: fractional Head of Product Design

Platform: web

year: 2024

Film production runs on overlapping teams and tasks, shooting, editing, VFX, sound, with no single tool showing how it all fits together.

/ Key decisions

Three moves that shaped the redesign.

Three moves that shaped the redesign.

Three moves that shaped the redesign.

Three moves that shaped the redesign.

01 Scheduling

One timeline, every team

Shooting, editing, VFX, and sound — overlaps made visible.

Shooting, editing, VFX, and sound — overlaps made visible.

01 Scheduling

One timeline, every team

Shooting, editing, VFX, and sound — overlaps made visible.

01 Scheduling

One timeline, every team

02 Structure

Pre-production to post, one view

A stage-and-step breakdown teams can actually navigate.

A stage-and-step breakdown teams can actually navigate.

02 Structure

Pre-production to post, one view

A stage-and-step breakdown teams can actually navigate.

02 Structure

Pre-production to post, one view

03 Task management

No more tracking work in Asana

Every task now lives inside Producer itself and a specific step can have multiple tasks linked.

Every task now lives inside Producer itself and a specific step can have multiple tasks linked.

03 Task management

No more tracking work in Asana

Every task now lives inside Producer itself and a specific step can have multiple tasks linked.

03 Task management

No more tracking work in Asana

/ challenges

What made it harder.

What made it harder.

What made it harder.

What made it harder.

/ Complexity

Many stages, one view

Pre-production, shooting, and post all tracked without losing clarity.

/ Complexity

Many stages, one view

Pre-production, shooting, and post all tracked without losing clarity.

/ Fragmentation

Consolidating tools

Work that used to live across Asana and spreadsheets, now unified.

/ Fragmentation

Consolidating tools

Work that used to live across Asana and spreadsheets, now unified.

/ NEXT CASE STUDY

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