PRODUCT DESIGNer / UI CONSULTANT
/ USE CASE

Connect money

/ positioning

The safe path to cashless payments

Connect Financial provides the banking infrastructure so businesses can lead their industry with financial services that suit their customers’ needs.

/ role

head of product design

/ website
/ year

2023

Insights

$3.9Tn

$3.9 Tn

MENA cash payment volume

Low access to
financial services

Low access to financial services

MENA significantly lags other markets and is ready for rapid growth.

Lower purchasing
power & liquidity

Lower purchasing power & liquidity

Due to limited cash on hand
for making purchases

Due to limited cash on hand for making purchases

High friction for
payments

High friction for payments

Without access to cards and credit

positioning
strategy

positioning strategy

How do we become the first name that businesses think of when they want to connect to cash users?

Our overall positioning:
Financially Connecting businesses to cash users.

How do we give businesses who are considering us a clear reason to choose Connect over the competition?

Our go-to-market proposition: Proven Experts in moving to cashless payments.

  • companies benchmarked

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