/ USE CASE
Connect money
/ positioning
The safe path to cashless payments
Connect Financial provides the banking infrastructure so businesses can lead their industry with financial services that suit their customers’ needs.
Insights
MENA cash payment volume
MENA significantly lags other markets and is ready for rapid growth.
Without access to cards and credit
How do we become the first name that businesses think of when they want to connect to cash users?
Our overall positioning:
Financially Connecting businesses to cash users.
How do we give businesses who are considering us a clear reason to choose Connect over the competition?
Our go-to-market proposition: Proven Experts in moving to cashless payments.
companies benchmarked
