/ USE CASE
Shopping experience
/ Problem to solve
Enhancing Merchant Discoverability
Problem Statement:
Users are struggling to discover nearby merchants within the app. As a result, small merchants are experiencing lower offer redemption rates and have started to voice their complaints.
Objective:
Increase the discoverability of small merchants to ensure users can easily find and redeem offers with nearby businesses.
Insights
40k Merchants
The largest rewards and credit acceptance network in the Middle East
85%
of lucky users are unbanked and transact only in cash
15%
of Lucky users would apply to a debit card if lucky offered it
90%
of Lucky users are interested in a credit product
Business goals
“Expansion of Merchant Base”
Attract 25% more small merchants to the platform by demonstrating the benefits of visibility.
Achieve a 95% satisfaction rate among small merchants regarding their visibility.
“lead digital marketing and sales platform”
Improve ROI for merchants
Offer free publicity smart targeting.
Time to market, instant launch,
no set up.
Ideation
Facts
Low visibility of merchants within the app.
Difficulty for users to identify which merchants are in close proximity.
Each merchant has multiple offers.
How might we...
Increase the discoverability of small merchants.
Display and filter merchants nearby.
Display clearly all the offers per merchant.
Ideas
Design a map view to user that look merchants and offers nearby.
Show the basic information on a marker and the most attractive offers at glance and use progressive disclose information.
Benchmark findings
Map Interface
Familiar map icons and gestures for zooming and panning.
Search Functionality
Search feature that allows users to find merchants by name, category, or location.
Geolocation Accuracy
Allow users to filter merchants based on their distance from the user's current location.
Merchant Information
Essential information, merchant’s name, address, contact details and business hours.
Offers
Offers highlighted directly on the map.
* apps benchmarked
/ aftermath
Impact & results
new merchants
new monthly users
monthly users
offers redeemed
Testimonials
Absolutely love this feature! The map makes it so easy to find nearby merchants offering great deals
AymanE.
This map is a game-changer! It’s user-friendly and provides all the information I need at a glance
El-Megly
It’s intuitive and visually appealing. Finding local merchants and their offers has never been easier
Abdel Rhaman
Main challenges
Technical constrains
Customizing google map was expensive.
EDIT ELEMENTS STRANGELY
We decide to generate custom markers and export them as png’s, clean original google map to avoid clutter view.
Excessive information per marker
Each market should communicate at glance type of offer and name the of the brand.
Highlight the most attractive offer
We designed different type of marker depending of the offer and a logic to display the max percentage of discount or cashback.
Cognition overload
We had to deal with different level of information, type of offer, brand name, information of offer.
Progressive disclosure
To comply with new regulatory requests we build simplified new features to minimize delay in go-to-market.